What could be more slippery than, say, spider eggs?īarbara “candy kiss of the spider woman” Mikkelson There had to be something slippery in there. Why did it (unlike traditional bubble gum) feel a bit slippery in the mouth? It didn’t take long for kids to invent a plausible answer. (See our “Death of Little Mikey” page for the rumor about Pop Rocks.) “Why is it so chewy?” was the question on everyone’s lips. Gone were the days of arduous chewing!Īny confection that revolutionary is going to spawn speculation among the younger set.
As to how soft it was, even a little tyke could squish a block of Bubble Yum between his fingers. The Bubble Yum Comfort Earphones are lightweight and perfect for anyone on- the-go: truly the sweetest way to. This product is compatible with virtually every MP3 player on the market. Bubble Yum was a breakthrough, a gum that was ready for bubble blowing after being chomped only a few times. Bubble Yum Comfort Earphones feature sound isolating technology that seals out external noise, creating a paramount audio experience compared to regular earbuds. Where did the rumor come from? Prior to Bubble Yum, bubble gum was hard and took a fair bit of vigorous mastication to render it into a suitably soft bubble-blowing state. Confidence in the product was restored, although to this day it’s difficult to find anyone who grew up in that era but hadn’t heard the rumor bruited about as fact. Full-page ads were run in fifty different The parent company spent over $100,000 battling this rumor. “Somebody is telling very bad lies about a very good product,” the headline proclaimed. Within 10 days, company surveys showed that “well over half” of the children in the New York area had heard the rumor, according to Denny, “and despite recommendations by some public relations people to ignore the rumor and talk about the positive benefits of the product, we chose to run an ad in all the newspapers. The rumor hit just when Bubble Yum was going through “almost a breakthrough in sales achievements,” recalled Robert Denny, Life Saver’s vice president of product management. The manufacturer was the Life Saver Co., and the problem was an unfounded rumor that spiders’ eggs had been found in Bubble Yum, a Life Saver product. But in one bizarre case, the manufacturer felt it had no choice but to put the issue before its customersĪs conspicuously as possible.
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